Fashion and the Internet are getting a little more intimate with the partnering of GQ and Burberry. January 16, 2010 GQ will stream live footage of Burberry Prorsum's Spring 2010 Autumn/Winter Menswear collection. Fans will also be able to view behind the scenes footage featuring Emma Watson and a message from Burberry's chief executive Christopher Bailey.
Hopefully more designers will pick up the idea so fans who don't have the opportunity to visit the shows can get a first glance. But, will the live stream make the runway shows seem less exclusive?